Stop ignoring your customers and their suggestions!
Allow people to know you better through the company’s newsletter
Build trust between you and your customers!
A newsletter is a communication tool that many companies use in order to keep in touch with their customers. Often, a newsletter includes a section for customers’ suggestions and invites people to write. You read the suggestions the company prints (usually those that the company likes) and you think how wonderful all this is. Is it? It would be if you can remember to have ever seen any evidence that the company had actually followed any of these suggestions and took action.
In general, people perceive the owners and managers of large corporations as cold, uncaring and money hungry. This profile, however, is not always true. In order to combat this perception about you, stop ignoring your customers and their suggestions.
To avoid being labelled with this negative profile allow people to know you and your employees better through the company’s newsletter, and let them know a few things about the company and its activities. This will give your company a more human face and a friendlier corporate identity. Also, show them that you care about their opinion by acting upon some of their suggestions.
In order to show your customers that you value their suggestions introduce a new column in your newsletter, and use it to communicate to your customers the things you did in order to implement their previous suggestions. Also, explain to your customers why it was not feasible to implement some of their suggestions.
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In order to build trust between you and your customers keep the line of communication open and demonstrate your willingness to listen and that you appreciate their input.
This will help you create a friendly image for yourself and the company, and it is certain to increase your profits.
